DRAG

Digital Design

Apps and Software

Winner

Good Design Award

Best in Class

Apps and Software

Roadset

Despite the millions spent on road safety awareness; road trauma remains the leading cause of death among young Australians.

RoadSet transforms the way road safety education is delivered to appeal to teens.

With deep consumer research conducted; and designed alongside teens; teachers and road safety experts; this free online interactive learning experience and education tool helps young people become better road users – making Australian roads safer for everyone.

It combines playful animation with gamified interactions to deliver immersive; engaging content across 10 easy-to-digest modules.

In just 6 months; over 40% of secondary schools signed up; with students’ understanding of their road safety responsibilities jumping from 4 to 8 out of 10.

Category
Digital Design
Designed By
Roadset
Commissioned By
Russell White and Donna Caley; Australian Road Safety Foundation

Roadset