DRAG
Despite the millions spent on road safety awareness; road trauma remains the leading cause of death among young Australians.
RoadSet transforms the way road safety education is delivered to appeal to teens.
With deep consumer research conducted; and designed alongside teens; teachers and road safety experts; this free online interactive learning experience and education tool helps young people become better road users – making Australian roads safer for everyone.
It combines playful animation with gamified interactions to deliver immersive; engaging content across 10 easy-to-digest modules.
In just 6 months; over 40% of secondary schools signed up; with students’ understanding of their road safety responsibilities jumping from 4 to 8 out of 10.